Addict by Dan and Ray 7/29
Wieden+Kennedy Creative Directors Dan Norris & Ray Shaughnessy have created a playful poster that challenges us all to own up to our energy addiction, in the hope that we will pull the plug on this destructive behavior.
“When we sat down to think about a poster to get people to unplug their stuff, we decided to list everything in Dan’s home that used electricity,” says Ray.
“This is that list: 2 alarm clocks, 3 bedside lamps, 2 phone chargers, 1 tablet charger, 2 laptop chargers, 1 kettle, 1 fridge freezer, 1 oven, 1 toaster, 1 microwave, 1 blender, 1 washing machine, 1 tumble drier, 1 dishwasher, 1 hoover, 1 handheld hoover charger, 1 boiler, 1 satellite box, 1 plasma screen, 1 games console, 1 broadband wireless router, 1 monitor, 2 speakers, 1 digital radio, 2 table lamps, 1 lamp, 1 hairdryer, 1 razor charger, 1 electric toothbrush charger and 1 nightlight.
It read like a portrait of an electricity addict. So our poster is hopefully the first step to helping others deal with their addiction too.”
We may be in denial about the impact our electrical consumption has on the environment, but the fact is that coal burning is still the main fuel for generating those watts, and the amount used is growing each year. It’s time we all went on a much needed e-tox.
Once you admit you have a problem, you can use this ten-step program to break the electricity addiction loop.
Buy the print
We’re selling this poster printed on FSC paper with sustainable ink for £12 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy it here.
Join the world’s biggest celebration of our brilliant planet and sign up for Earth Hour on 29 March at 8.30 pm.
A smart way to bring the energy debate/conversation closer to home (literally & figuratively).